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INTERVIEW: #HAIR DIRECTOR SERGIO GIANNASSO #LONDON

Carpe Diem

An ohDearyme Interview with Sergio Giannasso by Becki Burrows

From: Puglia, Italy

Current location: Covent Garden, London

Current happiness levels out of 10: 11 (Becki: ‘ooh nice one!)

Favourite film: Dirty Dancing

Favourite musician: Giacomo Puccini

Favourite artist: Henri Matisse

Henri Matiss

Favourite book: Dark fire by C.J.Sansom

Dark Fire

 

Favourite colour: Fuchsia (Becki: google tells me that.. fuchsia is another name for magenta sometimes described as hot pink, reddish-purple, vivid pink and light purple).

magenta-fuchsia-crayola

Brief synopsis: Owner & Creative Director of Giannasso Hair & Beauty

QUESTIONS:

You started out as an apprentice at 19 and spent five years blowdrying hair… and have trained and worked with some of the worlds biggest brands in the hairdressing industry – including Charles Worthington. I found you to be very down to earth and friendly – how do you keep your ego at bay in an industry like this?

By being myself and keeping my feet on the ground! I always remember my main goal is to please my clients whilst creating a great bond with them & maintaining professionalism.

What was it about styling hair that attracted you?

The art of it.

You run the self-titled shop Giannasso Hair & Beauty in Covent Garden – why London?

I feel it’s the heart of the world and not too far from home.

Sergio Giannasso

Who are your style icons?

Italian film actress – Sophia Loren

Sophia Loren

Actress Sophia Loren

You styled David Hasselhoff’s aka “The Hoff”‘s hair! How was he? Do you have a picture? Awesome!

He knew exactly what he wanted but took my professional advice.

David Hasselhoff

Sergio with David Hasselhoff @DavidHasselhoff

 

 

 

 

 

 

 

 

 

You love to bake at home  – and serve your special alcohol free recipes (Tiramisu) to your clients which is a lovely touch! What is it you love about baking?

I’m afraid you don’t bake tiramisu! (ME: Oops).. I love that unique touch. The recipe was passed on from my Grandma- it’s her secret recipe!

sergio giannasso

There is only one store so far – do you see yourself expanding soon? I have big dreams & why not!

From my experience of your salon – your staff seem to be having a lot of fun, yet very professional – a warm and relaxing atmosphere – is this the Italian ethos? This is what I have always wanted with my salon, a professional but charismatic team- I think that’s what makes us special!

What styles in hair would you say, in your opinion, are hot right now?

For me ‘what’s hot right now’ doesn’t exist, it’s what should be tailored to you. I believe the hair cut has to work with you, not the other way round.

What do you enjoy about the creative process of styling?

Being able to emphasise the best features in my clients and bring out the best in them.

You are award winning tell us a little about those awards…

I get great satisfaction for being recognised for showing that special magic touch! We won best team/service at the London Hair and Beauty Awards 2016. I’m very proud to say we have just found out we won Gold for Best Hair Salon and Best Colour Technician, as well as, Silver for Best Hair Stylist of the year at this year’s British Hair & Beauty Awards 2017!

What else do you offer in store?

I like to think of the salon as a ‘one stop shop’. We offer a wide range of hair services, beauty treatments, make-up and also offer bridal packages.

You guys styled my hair really well – then I went home and tried to do it myself. With some rollers and er, some extra firm hairspray (I had to take my friends dog for a quick walk). Basically I’m rubbish at styling my own hair. Do you have any tips for me please? What am I doing WRONG?!? AAAAHHHH!

I always recommend to use the products advised by your stylist. It’s vital that you start your hair at the front/fringe as it makes it easier to get the style into place. The best tool to use at home is Velcro rollers as they give you great volume and bounce without damaging your hair, classic but effective!

What brands would you recommend for keeping my fabulous (and I do love it) new colour fresh?

I would recommend our new Silky Reloaded product. This is a take home product for you to use to bring back the tone that’s lost after washes to your hair.

You used the brand Silky – they are from Italy – my colour is still looking fab. Tell us more about them?

This colour range is fantastic for both vibrant shades and being kind to hair. With just 1% ammonia, Silky delivers great shine/condition and beautiful colour. I am really enjoying using them.

I am trying to avoid burning my hair – do you have any tips that might help in maintaining it’s health whilst I am swimming/sunbathing/styling?

I always recommend Neal & Wolf heat protection spray! Its light weighted so it does not kill the volume!

Neal Wolf

Neal Wolf

What do you love about your job? Being able to make people happy and feel confident whilst creating bonds and in some cases dear friends! It makes me feel special that I can do this.

What makes you happy? My love for life.

Do you have a quote that you live by? Carpe Diem (live in the moment).

What fashion styles are you enjoying at the minute? What do you predict for the future.. ? At the moment I love simplicity with colour. For the future I predict that fashion and sporting clothing will merge for every day wear, comfort but yet still fashion.

Best thing about London? The freedom

What are the styles like and how do they differ to the British styles in Italy?

I feel like the style in Italy is a little stuck in their ways. It’s very classical, impeccable and beautifully put together. Where as in Britain it may not always be perfectly put together but yet it can be unique, interesting and inspiring!

What would be your top tips for people who want to start out in the industry?

Be prepared for a long hard road, be patient, work hard and enjoy every step of the way!

You have worked on catwalks in Milan to styling models – what has been your favourite experience so far?

The excitement rush you get minutes before the runway starts…it only lasts a few minutes but its intense.

When you are styling someone I noticed you are studying them quite a bit- what are you looking for? As a Make-Up Artist (#mua) I always look at the complexion, eyes and face shape to what you’re wearing, to how you talk and the tone of your voice to determine what hair style/colour would suit you best. That’s why we never do a consultation with a gown on!

How do I say thanks in Italian? Grazie!

Visit Sergio’s salon in London at:

53 St Martins Lane

Covent Garden, London – WC2N 4EA

Sergio Giannasso


f.   : 0207 240 9973
e.  : bookings@giannasso.co.uk
w. : www.giannasso.co.uk

Twitter: @SergioGiannasso

Facebook: @SergioGiannasso

Pics of my new hair and the team below:

Grazie! And remember y’all Seize the Day! 

Becki Bx

Sergio Giannasso and Rob

Sergio Giannasso and Rob

Becki Burrows

 

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HAIR REVIEW: GIANNASSO HAIR & BEAUTY

You know what I can’t stand? Seeing a picture in a magazine – and thinking – ‘YES! THAT! That is an AMAZING style!’.

Cutting out a few examples.. taking them into a hairdressers full of hope and excitement. ‘I want that colour!’.

To receive a negative response.

‘Ohh. No. We can’t do that. That would take a while to get to that colour’. (hmm…can’t or can’t be bothered?)

‘Ok.. that’s ok!’ I usually reply despondently yet still with a bit of hope.

“Quite a long… long while.” the hairdresser usually adds.

“Plus your hair will probably break off or fall out and you’ll end up with a wig for the rest of your life”.

“Oh. Right..”.

Then I’m usually offered the colour book. And I’m shown the choice of browns. Dark brown. Or medium brown. Or! Maybe. I could go for a light brown.

It is at this point, that I sadly pick out a generic colour from the demonstration folder and succumb to what I like to call: STYLE CENSORSHIP. Folding up my magazine clippings forlornly.. sighing quietly to myself. oh Dear.

WELL!!!!!!!! THAT ALL CHANGED LAST WEEK!

BEFOREHAIRPIC

I walked in to Giannasso’s Hair & Beauty salon located in central London – Covent Garden and sat down in the chair to meet creative Director Sergio Giannasso. As I did.. I noticed the team all leaning in to listen. As I told him my hair desires and my struggles they all nodded in understanding. Perhaps that’s why they’re working here? I find myself pondering.

BEFORETWO“Perhaps a fringe?” Sergio suggests.

I look at him in horror and in a woeful and cringingly high voice reply with “I’ve just grown that out!”. Embarrassing.

“I want a bright colour though. Something creative. Different. Everytime I go in to a hairdressers on the high street they seem to just get you in and straight out – and nothing is different” I moan.

Sergio is peering at me and nods seemingly in understanding. He whisks out a gown and puts it around my neck.

“Well bella!” he declares. “We’re not like that here!” he says in a bold Italian accent, winking.

The team bustle around in an attempt to make me as comfortable as possible – Coffee? Tea? They smile.

Everyone is slightly on edge as London is on high alert, but getting on with things diligently.

I head downstairs. The studio has some good looking art displayed on the wall  – giving it a warm, bright and happy feeling.

The colour team start to lather some Silky colour into my hair. Sergio has chosen a bright red.

Screen Shot 2017-06-02 at 15.41.14

“Right. Tiramisu Time!” Sergio declares. ‘Homemade!”

“Hasn’t it got alcohol in it?” I query. “Not this one!” he smiles! “it’s homemade!” he adds in again proudly. “Oh. Ok. Yes please then!”. A little of what you like an’ all that. And I’ve never tried Tiramisu so am not even sure if I like it. (I did).

 

sergio giannasso

When it’s time to style, designer and Brazilian born Rob takes charge with the cutting and styling under Sergio’s direction.  As he finished cutting and blowdrying he starts to curl my hair.

Oh my god. I think to myself. I hate my hair wavy (I have wavy hair). It reminds me of this time when I was 15 and had a bad homemade perm. And everyone at school took the p*ss for weeks. It looked awful.

I decide not to voice my concerns and to trust the Creative team. I close my eyes and try to relax.

I open my eyes tentatively. And look at myself in the mirror. ‘OH! Wow! I love it!’ I delightedly exclaim. Which I have never said out loud in a hairdressers before.

hair by sergio giannasso

I don’t do bad reviews on this blog. I’d rather just not say anything. So if anyone is featured on this blog it’s because I believe they are good. Exceptional. Etc. 

Screen Shot 2017-06-02 at 15.40.47

A lady (a regular to the salon) who is having her hair styled smiles over at me. ‘It looks great’ she shouts happily. And she gives me a thumbs up.

‘Thank you!’ I give Sergio a big hug (something I usually never do either but he has that friendly Italian air about him).

“I told you! You would get what you want here!” he says.

‘You proved that statement right” I reply bluntly admiring my new curls. Different.

As I bounce out of the salon, I hear Sergio talking to a different client. ‘Tiramisu! he is urging her – homemade!’

And I smile to myself. A truly special salon.

TO CONCLUDE:

For a positive experience.. I would definitely recommend a visit to Sergio’s hair team! Friendly (this is very important to me) creative, unique and artistic. They give the impression of caring about each individual client (and each other, which is nice to see) and for me customer service is important. I am definitely going back. If they let me back in!

Sergio (on the left and Rob on the right).

Screen Shot 2017-06-02 at 16.29.20

A 5/5 experience. ‘Better than your average Joe’ as we sorta say here in England. 

AFTERpic

And on a different note. Did I tell you I met Louis Theroux yesterday? Picture HERE. My self hair styling was er.. not great..(it wasn’t planned! Ahem always be prepared an all that).. putting your work to shame Sergio!

Feel free to tweet Louis to urge him to er. Giz a job. I’m sure he’d love that. 😉

Next up on the blog! An interview with Sergio himself, Creative Director of Giannasso Hair & Beauty and tips on styling hair at home!

A short video diary of my life is here on Instagram:

(if you like this blog – pls share and like – follow ohDearyme on twitter or instagram or come join my Facebook page.. thanks!)

 

 

Screen Shot 2017-06-02 at 15.41.34 Screen Shot 2017-06-02 at 16.29.04




 

 

 

 

 

 

 

Right! Gotta go VOTE!

“Ciao for now” 😉

Be nice to each other.

Becki BXx

LINKS:

Sergio Giannasso:

WEBSITE: www.giannasso.co.uk

TWITTER:  twitter.com/sergiogiannasso

INSTAGRAM: www.instagram.com/giannassohairandbeauty/

FACEBOOK:  www.facebook.com/SergioGiannasso/

Rob styled my hair using Neal Wolf products:

Screen Shot 2017-06-02 at 15.40.59

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TRIED+TESTED: NANO-KERATIN TREATMENT

Perhaps I had my finger in the electrical socket as a child too many times – as frizzy hair has been a life long annoyance. When hair straighteners were introduced.. smooth hair became a wondrous new world and these appliances soon became a daily maintenance tool I could not live without. But time is of the essence and a minimal morning routine is always gratefully received. 

Introducing the Nano Keratin treatment….

Browse the internet and you can find hairdressers offering the treatment ranging from £60 to £200. But why do the prices vary so much? What’s the difference and what establishments can we trust? Many Keratin treatments or ‘Brazilian blowdrys’ have formaldehyde present and it can be difficult to know which products on the market are the safest. And let’s face it – who wants to sabotage their health for the sake of smooth hair?

before nano keratin

 (before – frizzy? Yes I know! Ahhhhh)

Keratin is protein and the key structural component of our hair and nails. The Nano Keratin product is a treatment applied directly to dry hair. It then enters all the little holes in the hair that are missing Keratin basically re-strengthening it from the inside out.

The Nano Keratin is a smoothing treatment which claims to have the smallest amount of formaldehyde as opposed to other brazilian blow dry products that contain higher levels of formaldehyde and it also claims to be within British standards.

I was ensured that all Toni and Guy products are thoroughly researched by the Toni and Guy team.

The Nano Keratin treatment is meant to make hair smoother not straighter… and with it being an active ingredient for 3 days (meaning the keratin is still working its way into the hair)… to get the best result hair must not be washed for 72 hours.

The treatment took approximately an hour and a half to apply (my hair being shoulder length) and by the end of the three days I was relieved to be able to wash it again as it was starting to feel… er a little uncomfortable. As soon as I washed the hair with the product given to me in the store: Label M Lemongrass Shampoo and Conditioner… (which smells so god damn good!) and blow dried it I noticed the difference already. Straighteners no longer necessary.  Yipppeee!!!Label M Shampoo

The Label M Shampoo (Lemongrass) is sulphate free – i.e. it it has no salt in it – which is one of the ingredients many shampoos on the market have in them, that scrub away at your scalp removing the dirt. This ingredient also slowly erodes at the expensive Nano Keratin treatment so a sulphate free shampoo is vital for ensuring the treatment lasts longer.

Nano Keratin treated hair

(After – new hair! OMG it’s SO sleek!)

Shortly after I had the treatment I went on a trip which involved the sea and a bit of scuba diving. Lots of online sites recommend not immersing the hair for too long in chlorine or sea water and if I’m honest I did feel the hair was a little drier after these events. At £175 a pop this is not a cheap treatment so personally I would recommend avoiding swimming and deep sea diving if you can!

The Nano Keratin treatment however, is well worth the money, having halved the time it takes to style my hair. If you suffer from dry frizzy hair and want glossy locks no matter how many times you have dyed your tresses, this is a brilliant way to boost your hairs health and get it back on track. I aim to try (try!) and grow my hair and as someone who likes to change colour and blasts it with a hair dryer on a daily basis – the Nano Keratin treatment is definitely the best way to keep it looking tip top.

So the result? An expensive treatment but definitely worth the money.

An ohDearyme 5/5

Contact your nearest Toni and Guy salon here

With thanks to the Technical Director Shabana Adam and Style Director Lewis Maharaj

I absolutely love the way it feels!

Becki Bx

Screen Shot 2014-09-06 at 14.46.21

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